According to research by Keeping Current Matters and the National Association of Realtors®, homes listed for sale retain a higher percentage of their asking price when they sell quickly. This data is a snapshot nationally.
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<1 week, 1–2 weeks, 3–4 weeks: sell at ~100% of asking
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5–8 weeks: around 98%
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9–16 weeks: about 96%
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17+ weeks: drop to roughly 94%
This chart underscores a simple but crucial truth: timeliness matters. The longer a property lingers on the market, the more its appeal – and price – erodes.
Why Pricing Right = Top Dollar
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A well-priced home sells faster at full value
By entering the market at a realistic price, your listing can hit that 3–4 week sweet spot, where homes generally sell at or near asking price. -
Overpricing causes stagnation and downward adjustments
Listing too high often means longer days on market and inevitable price cuts. Each reduction signals desperation, which can discourage top-paying buyers. -
Buyers now expect concessions
With more supply and less urgency, buyers anticipate negotiating leverage—price reductions, inspection credits, even appraisal
Denver Market Snapshot: Pricing and Speed Matter
Denver is currently in a buyer’s market—notably different from recent years, but still competitive enough that strategic pricing is essential:
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There are over 4,800 more sellers than buyers in metro Denver—a 42% imbalance, indicating buyers now hold more leverage
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Despite softened demand, the median sales price remains high—the median closed price in Denver is $600K
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Median days on market for May was 13 days.
With rising inventory and careful buyers, it’s clear: home pricing needs precision.
Recommendations for Sellers in Denver
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Start smart, not high
Launch at a competitive, data-backed price to attract strong interest out of the gate. -
Monitor showings and feedback closely
If activity slows after 2–3 weeks, consider repositioning promptly to avoid declining interest. -
Stay nimble with adjustments
No need for panic cuts—opt instead for smaller, well-reasoned reductions supported by local comps and market trends. -
Highlight quality and condition
In a shifting market, well-prepped homes in good repair stand out and justify stronger value.
Summary
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Quick sells = better returns (100% asking price in early weeks, dropping to ~94% at 17+ weeks)
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Denver is leaning toward buyer advantage, and inventory is increasing
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Smart, competitive pricing puts sellers in control, overpricing hands leverage to buyers and can force price cuts
In today’s market, time + strategy = top dollar. Price right, act fast, and reap the benefit of a robust market—without letting the market dictate your sale.
Data and charts were sourced from NAR & Megan Aller